WIPO Director General Francis Gurry, Commissioner Korean Intellectual Property Office (KIPOHo-won Kim (center) and Republic of Korea Permanent Representative to the UN in Geneva Seokyoung Choi at launch event of “Great Ideas” – the first episode in an educational series of cartoons on intellectual property for children. The first episode is entitled “Getting Creative with Pororo, the Little Penguin The animation was launched at an event on the sidelines of the WIPO Assemblies, which are meeting from October 1-9, 2012.